ChatGPT Ads Manager Is Now Open in the U.S.: What Businesses Need to Know in 2026
OpenAI has introduced a self-serve ChatGPT Ads Manager, giving U.S. businesses a new way to advertise within the ChatGPT experience. Here is what marketers and brands need to know before investing in this new channel.
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ChatGPT Ads Manager Is Now Open in the U.S.: What Businesses Need to Know in 2026
OpenAI has introduced a self-serve ChatGPT Ads Manager. Here is a breakdown of how it works, how it compares to Google Ads, and how to prepare for context-driven advertising.
Zero-click search: how to measure SEO when nobody clicks
Roughly six in ten Google searches now end without a click, and AI Overviews cut clicks by up to 58% on the queries where they appear. Here is what to measure instead of traffic.
AEO, GEO, LLMO: which acronym actually needs a budget
Four new optimisation disciplines appeared in eighteen months, and most writing about them is definitional rather than useful. Here is what changes what you do on Monday.
llms.txt: the honest answer on whether it does anything
Adoption has reached roughly one site in ten. AI crawlers request the file in about 0.1% of visits. Here is what the evidence actually shows, and the narrow case where it still helps.
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